We believe deeply in the power of partnership, especially when it comes to driving innovation.

We bring together startups, scaleups, universities, policy makers and corporations to tackle the big challenges we face today and make a meaningful impact on the world.

Designed to help business build a viable future

We help business scale for the future by collaborating with the startups and academics who are disrupting their industries.  Working with fresh and diverse minds is the secret to igniting entrepreneurial company culture, inspiring teams and driving innovation in agile ways that are quicker, cheaper and more effective than traditional R&D.

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Join our Accelerator Programme Join our Accelerator Programme

We help the smartest minds in the world build amazing businesses

From mentorship to accelerator programmes – we provide the knowledge, guidance, connections and structure to unlock the potential of a great idea. Our teams offer a range of expertise from product design to investment, shaped to help entrepreneurs accelerate from launch to rapid growth. Our CRL Accelerator programme is supported by the ERDF.

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Our current active programmes in all Plus X locations

Join our Accelerator Programme

CRL Accelerator Programme

Central Research Laboratory

The UK's first dynamic accelerator programme, supported by ERDF supporting hardware pioneers to build sustainable business.



The Brighton Research Innovation Technology Exchange programme supported by ERDF and launching in Summer 2020.

Innovation Team

Toby Kress

Programmes Director

Toby Kress has worked closely with startups for the past 10 years, designing and developing highly successful innovation programmes and accelerators for corporations, startups and scaleups. Before joining Plus X, Toby led the oldest business incubator in London, helping startups scale from launch to Series A.

“I like that tech hardware attracts a particular type of entrepreneur. They’ve got great engineering skills, deep technical knowledge and brilliant minds for problem-solving”

Mat Hunter


Mat's career began in Silicon Valley with world renowned innovation agency, IDEO. Since, he has been Chief Design Office at the Design Council and Managing Director of the Central Research Laboratory. He is recognised as a thought leader, frequently speaking at innovation and design conferences, arts and business institutions.

“Innovation is hard, but when you succeed it's magical. You imagine what is possible, you make that real and then you release it to your customers. And only then do you get to see the effect that you can have on the world.”

Penny Morgan

Programme Manager

Penny Morgan has been managing programmes for 8 years, working on projects funded through the European Social Fund, European Regional Development Fund, European Maritime Fisheries Fund and on local government programmes.

“I enjoy supporting local entrepreneurs with their innovative ideas and helping to bring their ideas to life”

Anneza Pitsialis

Programme Manager

For the past seven years, Anneza has worked with startups to establish international partnerships and roll out innovation programmes across the world. Anneza brings her experience from Startupbootcamp, where she managed a community of 22 accelerator programmes across 15 cities.

“I love a business success story and the reward is immense, working with our Accelerator members to help take their prototype concept to a viable business.

Jim Reeves

Entrepreneur in Residence

Jim is a product design consultant and co-founder of the phenomenally successful GravityLight. He explains, “GravityLight was designed for off-grid families living in energy poverty, who would otherwise be relying on dangerous and expensive kerosene for their home lighting. I co-founded GravityLight as a social venture, to deliver innovative solutions to off-grid, low income homes.”

“Product designers play a significant part in shaping the world around them – socially, environmentally, economically and culturally. Some products simply ought to exist. They ‘deserve’ to exist. These are the products that interest me.”


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